Santos Latin Media, Corp. is an independent radio and media consulting firm based in Southern California, that currently programs and consults over 25 radio stations (AM’s and FM’s) in the United States and Mexico. Among them are radio properties in California, Florida, Nevada, New Mexico, Oregon, Texas and Washington (State).
We specialize in all Spanish / Latin formats, as well as the development of innovative Spanish language formats (based on current market conditions).
Current Formats under Santos Latin Media supervision or programming:
Spanish AC
Spanish Pop
Regional Mexican
Spanish Adult Hits
CHR-Rhythmic
Spanish Oldies
Tropical
Spanish News/Talk
Santos Latin Media, Corp. specializes in consulting overall operations of radio and media properties; including programming, marketing, promotions and sales; as well as general operations of radio broadcast facilities, internet and multi-media platforms.
We currently oversee programming, sales and promotional/marketing efforts in Portland OR, Seattle-Tacoma WA, Fresno CA, Bakersfield CA, Santa Maria-Lompoc CA, Las Vegas NV, Albuquerque NM, Austin TX, San Antonio TX, McAllen-Brownsville TX, Laredo TX, Waco TX, West Palm Beach-Boca Raton FL, Ft Myers-Naples-Marco Island FL, Clewiston FL; as well as stations in Mexico (Reynosa and Nuevo Laredo, Tamaulipas). The formats are various in different markets, based on the competitive environment and market conditions. Jose Santos, President