Work History
1988-1991: On-Air Personality – KWAC-AM 1490 Bakersfield, CA
1991-1992: College Radio On-Air Personality – KSUU-FM 91.1 Cedar City, UT
1992-1993: On-Air Personality – KWAC-AM 1490 / KCHJ-AM 1010 Bakersfield, CA
1993: Music Director/On-Air Personality – KTRO-AM 1520 / KELF-FM 95.9 Oxnard/Ventura, CA
1993-1994: On-Air Personality/Swing – KKHJ-AM 930 Los Angeles, CA
1994: Program Director – Caballero Radio, LLC - KSUV-FM 102.9 Bakersfield
1994-1995: Programming Consultant – HCI, Inc. (Various Radio Stations)
a) KSXX-FM Sacramento, CA
b) KRCX-AM Sacramento, CA
c) KCAL-AM Riverside, CA
d) KSAH-AM San Antonio, TX
e) KNEX-FM Laredo, TX
f) KLNT-AM Laredo, TX
g) KINT-FM El Paso, TX
h) KSUV-FM Bakersfield, CA
1994-1996: Director of Programming – Heftel Broadcasting, Dallas-Fort Worth, TX (KESS-AM 1270, KMRT-AM 1480, KHCK-FM 99.1)
1996-1997: Operations Manager – Spanish Broadcasting Systems, Los Angeles, CA (KLAX-FM 97.9, KXED-AM 1540)
1997: Program Director – American Radio Systems, Fresno, CA (KOQO-FM 101.9, KRNC-FM 105.9)
1997-1998: General Manager/VP-Programming – Caballero Radio, LLC Bakersfield, CA (KSUV-FM 102.9, KRME-FM 97.7)
1999-2001: Program Director – Hispanic Broadcasting, Chicago, IL (WOJO-FM 105.1, WIND-AM 560)
2001-2003: Program Director – Hispanic Broadcasting, Las Vegas, NV (KISF-FM 101.9, KQMR-FM 99.3, KLSQ-AM 870)
2003-2007: Program Director – Univision Radio (Formerly Hispanic Broadcasting), Los Angeles, CA (KLVE-FM 107.5)
2007 – 2009: VP/Spanish Language Programming – Border Media (BMP Radio)
2007 – Present: President/Founder – Santos Latin Media, Corp.
Education
California State University, Bakersfield: Bachelor of Arts - Spanish
Minor - Economics
