Work History

1988-1991: On-Air Personality – KWAC-AM 1490 Bakersfield, CA

1991-1992: College Radio On-Air Personality – KSUU-FM 91.1 Cedar City, UT

1992-1993: On-Air Personality – KWAC-AM 1490 / KCHJ-AM 1010 Bakersfield, CA

1993: Music Director/On-Air Personality – KTRO-AM 1520 / KELF-FM 95.9 Oxnard/Ventura, CA

1993-1994: On-Air Personality/Swing – KKHJ-AM 930 Los Angeles, CA

1994: Program Director – Caballero Radio, LLC - KSUV-FM 102.9 Bakersfield

1994-1995: Programming Consultant – HCI, Inc. (Various Radio Stations)

a)      KSXX-FM Sacramento, CA

b)      KRCX-AM Sacramento, CA

c)       KCAL-AM Riverside, CA

d)      KSAH-AM San Antonio, TX

e)      KNEX-FM Laredo, TX

f)       KLNT-AM Laredo, TX

g)      KINT-FM El Paso, TX

h)      KSUV-FM Bakersfield, CA

1994-1996: Director of Programming – Heftel Broadcasting, Dallas-Fort Worth, TX (KESS-AM 1270, KMRT-AM 1480, KHCK-FM 99.1)

1996-1997: Operations Manager – Spanish Broadcasting Systems, Los Angeles, CA (KLAX-FM 97.9, KXED-AM 1540)

1997: Program Director – American Radio Systems, Fresno, CA (KOQO-FM 101.9, KRNC-FM 105.9)

1997-1998: General Manager/VP-Programming – Caballero Radio, LLC Bakersfield, CA (KSUV-FM 102.9, KRME-FM 97.7)

1999-2001: Program Director – Hispanic Broadcasting, Chicago, IL (WOJO-FM 105.1, WIND-AM 560)

2001-2003: Program Director – Hispanic Broadcasting, Las Vegas, NV (KISF-FM 101.9, KQMR-FM 99.3, KLSQ-AM 870)

2003-2007: Program Director – Univision Radio (Formerly Hispanic Broadcasting), Los Angeles, CA (KLVE-FM 107.5)

2007 – Present:   President/Founder – Santos Latin Media, Corp.

2007 – Present:  VP/Spanish Language Programming – Border Media (BMP Radio)